Online reviews can play a huge role in generating new business. According to a recent study, approximately 93% of online shoppers check out online reviews before they buy. Even a single review can really make a difference in generating new business online. So how do you influence your happiest customers to leave positive reviews for […]
Four Elements of Amazing Email Subject Lines
An email’s subject line can make or break a campaign—inspiring people to click even when their inbox is full and a dozen other things are demanding their attention. But how do you craft subject lines that effective? Here are a few elements of highly effective subject lines. A sense of urgency. People are a lot […]
Customers Want Convenience. Here’s How Your Agency Can Deliver.
These days, insurance customers have a lot of choices—and high expectations for convenience. When they want something, they want it fast—and they want the information they need to be always at their fingertips. Here are a few ways to bring more convenience to your insurance customers. Give them online access. Develop a portal that lets […]
Why Your Insurance Agency Needs a Content Strategy
“Content marketing” is a type of marketing that involves the production of “content”—white papers, videos, blog posts, podcasts, social media messaging, email newsletters, infographics and more. This content isn’t focused on the hard sell. Instead, it builds up interest in your brand by informing, educating, and entertaining. A recent study by the Content Marketing Institute […]
Should You Self-Publish a Book to Grow Your Business?
Self-publishing a book is easier than ever these days, and even a self-published book can be a powerful marketing tool that helps build your credibility and expert reputation. Here are a few steps to take if you’re considering developing and publishing your own book. Consider what your goal is. Is your goal to make a […]
When is It Time to Hire a Marketing Agency for Your Insurance Business?
It’s not unusual for insurance professionals to handle their own marketing—at least in the beginning. Sometimes you don’t have much choice—you don’t have the budget for extra help. But hiring a marketing agency can be worth it in so many ways—not least being, it can bring you more leads, raise your revenue, and save you […]
How to Cultivate Relationships with Prospects via Email
It might sound counterintuitive, but yes, you can build customer relationships via email—and you can even do it automatically. It’s all about delivering value in each email—and knowing your audience. Here’s an easy blueprint for setting up an automated series of emails that will help you strengthen customer relationships. Understand your goals What do you […]
Four Shortcuts to Simplifying Your Content Strategy
Content is often the key to success for any business online—but many business owners lack a strong content strategy. Content can be demanding; it can be a challenge to keep producing high-quality content week after week. But there are processes and tactics you can use to make things much easier to manage. Here are a […]
How to Make Your Insurance Website More Consumer-Friendly
According to a recent Statista survey, there are projected to be over 230.5 million online shoppers in the US in 2021—a significant portion of the country’s population. There’s no question that people are becoming more and more accustomed to making purchasing decisions entirely online. And that’s as true for insurance as it is for other […]
Five Ideas for Standing Out at Your Next Trade Show
Trade shows can bring you a lot of exposure and connect you with high-value prospects. They’re also a great way to expand your mailing list and generate stronger results from your marketing in the future. But when the conference hall is packed with competitors, how do you make sure you stand out? Here are a […]
Should You Use Direct Mail to Promote Your Insurance Business?
In these days of social media and digital marketing, direct mail may seem old fashioned. But it still works—and insurance agents can get great results from a strong direct mail campaign. In fact, it might even work better than it did in the past. As more companies focus on digital marketing, your mailing has more […]
How to Get Great Testimonials for Your Insurance Website
Testimonials have great power. While sales copy can persuade, testimonials come straight from other people who’ve worked with you in the past—and provide valuable social proof. In fact, a recent Spectoos study confirmed that testimonials have an 89% effectiveness rating https://www.spectoos.com/5-incredible-facts-customer-testimonials/ —by far the most effective form of content you can have. Sometimes a great […]
How to Connect More Authentically over Zoom (and Other Digital Environments)
During the course of the pandemic, many of us had to connect with colleagues, prospects, and even family over Zoom and other virtual platforms rather than in real life. Two years later, many of us still find ourselves holding meetings over Zoom. How do you connect more authentically over digital platforms when it doesn’t feel […]
Customers Want Convenience. Here’s How Your Agency Can Deliver
These days, insurance customers have a lot of choices—and high expectations for convenience. When they want something, they want it fast—and they want the information they need to be always at their fingertips. Here are a few ways to bring more convenience to your insurance customers. Give them online access. Develop a portal that lets […]
Four Free Ways to Drum Up New Business
Whether you’re new to the insurance industry or just need ideas to get your long-running business out of a slow period, here are a few free ways to drum up new business that you may not have tried before. Set up your Google My Business profile. Google My Business isn’t necessarily restricted to retail locations. […]
How to Stand Out from Your Competition
It can be difficult to differentiate yourself from your competition—but it’s essential if you want to attract business. Here are a few ways to stand out from your competition—and give prospects a reason to work with you instead. Understand where the gaps in the market are, and how you can fill them This one takes […]
Insurance Marketing: How to Get a Handle On Your Online Reviews
Online reviews can be a great way for insurance agents to build trust and generate leads. And in a perfect world, you provide excellent service and the positive reviews just keep rolling in—feeding your lead generation machine as they sing your praises. But even for those who do everything right, sometimes it’s necessary to take […]
Email Open Rates Abysmal? Five Ways to Get Readers to Click
Email subject line makes a big difference in whether readers click on your emails. But if you’ve tweaked them to perfection and your open rates are still not where they should be, there are a few other things you should be doing. Here are a few ways to boost your email open rates—regardless of the […]
How to Write a Compelling Professional Insurance Agent Bio
Your professional bio is an important calling card both online and in print. It both establishes your credibility and forges a personal connection. The ideal professional bio will both inspire people to trust you and make them want to get to know you. Of course, that’s a tall order—especially with limited space. It’s not easy […]
Five Smart Ways to Get the Most Out of Your Content
Consistently producing quality content can help your website SEO and get you a steady stream of qualified customers—if you can maintain it. But if you’re already running your own insurance business, you may not have the time and energy to maintain a consistent content creation practice as well. Hiring a professional can take the burden […]